For a long time, the precise analysis of customer behavior was considered a privilege of e-commerce. Interactions, dwell times, and user activities have long been easily traceable across digital channels. Now, the line between the digital and physical worlds is beginning to blur. New technologies have made it possible to gain deeper insights into visitor behavior in physical spaces as well. This shift is not only redefining analytical standards — it’s also creating new opportunities to engage customers more directly on-site, segment target groups more effectively, and optimize the use of space. In light of these developments, we’re excited to introduce our innovative solution that brings you closer to your audience and enables you to analyze their movements across your locations.
Controlex Customer Journey: The Essentials in One Minute
Controlex Customer Journey is a comprehensive solution for tracking visitor movement patterns and demographic characteristics within physical spaces. It is based on reliable Dahua hardware, consisting of cameras and recorders that ensure precise and continuous data collection. At the core of the system is the Customer Journey application; it automates all processes, merges collected data, and prepares it for analysis or integration into existing systems. This allows you to gain clear insights into different visitor types, their movement patterns, and their interactions within defined zones, complete with accurate time stamps for each location. All hardware and software components are installed directly on-site. The processing of visitor data is fully anonymized, ensuring full compliance with GDPR requirements. Controlex provides the complete solution, combining Dahua video surveillance technology with a powerful and intuitive software application.
Now that you have an overview of the key advantages of our innovation, you can explore the application directly in the Controlex online shop. In the next step, we will be happy to guide you through the individual features to give you a more detailed understanding of the solution.
Dahua Surveillance Technology: Unlocking the Full Potential of Modern Systems
As a global leader in cctv and security solutions, Dahua demonstrates that modern surveillance devices go far beyond basic security functions. Dahua’s technology not only fulfills its primary role of detecting security-relevant incidents, but also delivers additional valuable information that can be used for business optimization purposes.
With the latest advances in video surveillance, the focus increasingly shifts to the use of video metadata. Dahua integrates this technology into its intelligent camera systems, which capture not only security-related events but also provide structured information about detected objects. In addition to vehicle attributes such as type, color, or license plate, the primary focus lies on person recognition. This includes identifying gender, age group, clothing style, and movement direction. These metadata form the foundation for deeper analysis of foot traffic in monitored areas and open up new possibilities for modern video technology applications.
Dahua’s AcuPick offers another important feature, designed specifically for precise object tracking. AcuPick enables users to quickly and reliably identify target individuals or vehicles within large volumes of video data. By embedding intelligent processing within both cameras and network video recorders (NVRs), users can quickly retrieve relevant video clips with a single click. Dahua’s technology leverages attributes such as body shape, clothing, and other video metadata to accurately and efficiently identify target individuals or objects. This function is particularly useful in scenarios that require fast traceability. Originally developed for manual searches of individuals or vehicles during critical incidents in public spaces, AcuPick now supports a much broader spectrum of use cases.
As an official Dahua distributor with over ten years of experience and deep knowledge of Dahua’s key innovations, we have taken a major step forward. Leveraging the proven Dahua video metadata and AcuPick technologies, we created our Customer Journey solution. Picture enhancing standard Dahua cameras and recorders with compact software that fully automates the process, unlocking valuable new insights into your customers and their movement patterns at your site. Only three hardware components are required to implement this solution technically.
Dahua ID-Camera
The ID camera is installed at the entrance or exit and uses video metadata to create a reference for the subsequent identification of visitors. It captures key features and information that allow visitors to be clearly recognized. This creates the baseline for accurate tracking of movements and dwell times within the location. Suitable camera models and further details can be found here.
Dahua Zone-Cameras
The number of zonal Dahua cameras depends on the number of different areas to be monitored. These cameras use AcuPick technology to precisely recognize individual visitors within specific areas and forward the associated data to the recorder. This makes it possible to determine which zone a particular person was in at what time and how they moved through the location. Depending on the requirements and environment, different Dahua camera models can be used.
Dahua Network Recorder
The network video recorder processes the data collected by the cameras and analyzes movement patterns using AcuPick technology. The NVR acts as the system’s processing hub, providing precise tracking of every visitor. Depending on the size and complexity of the site, multiple Dahua recorders can operate simultaneously to deliver fast and reliable data handling. This setup is especially useful when managing many cameras or large data volumes, maintaining seamless operation and optimal performance. Information on available models can also be found in our shop.
These three Dahua hardware types essentially cover all data collection requirements, with the number depending on the location size. Next, let’s move on to the system’s key component.
Customer Journey App: the smart way to automation
Once all hardware components are installed, the question arises: How is the data transmitted, synchronized, and aggregated between the cameras and the network video recorder? This is handled by the Controlex Customer Journey App. It fully automates the entire process of data transfer, processing, and structuring. The app assigns an identification probability to each individual, ensuring precise matching. A key aspect is that all data is processed anonymously; no individual video footage is used, only movement patterns and anonymized visitor flows, thereby safeguarding visitor privacy and data protection. Furthermore, the Customer Journey App performs all internal data processing, eliminating the need for manual intervention, unlike earlier technologies such as AcuPick, and delivers immediately actionable insights to support your business decisions. Below, we outline the specific results our system can deliver.
Your Advantage: Precise Data for a Deeper Understanding of Your Customers
You receive structured data sets that provide targeted insights into visitor behavior and audience structure. Key benefits include:
- precise tracking of individual movement patterns across physical locations;
- detailed segmentation based on demographic features and video metadata for targeted engagement;
- timestamped records of zone-specific activity to enhance spatial planning and point-of-sale performance;
- GDPR-compliant data handling through fully anonymized processing of visitor movements;
- output in structured, system-compatible formats for easy integration with analytics tools, dashboards, and business intelligence platforms;
- scalable system design with low implementation effort, adaptable to single sites or entire store networks.
The GDPR-compliant visitor data covers gender, age group, recognition accuracy, timestamps, zone activity, visitor volume, and category. It is immediately usable and serves as a reliable foundation for data-driven decisions and personalized customer engagement, such as retail media applications.
Proven Outcomes: Backed by Real-World Application
Our solution has already proven itself in a large-scale retail setting, following the successful completion of ouf first project. It was implemented at a flagship location of a leading furniture retail chain, where it achieved a re-identification accuracy of 90% for tracking visitor movement. The insights gained from movement patterns, combined with demographic data, are now actively used to optimize space usage and enhance digital signage. This real-world application highlights the tangible value and operational impact of our technology.
Progress doesn’t always mean adopting entirely new technology. Sometimes, a smart upgrade to your existing infrastructure is all it takes, as demonstrated by our Customer Journey system. By building on your current Dahua hardware and adding a compact app, we open up new insights that weren’t possible before. This lets you accurately track visitor movement on your site, better understand your target groups, and analyze behavior more effectively. Whether it’s retail stores, shopping centers, events, airports, museums, festivals, or other physical venues, our Customer Journey tool works seamlessly with Dahua technologies to create a more personalized experience for your visitors. Get started now and see the benefits for yourself. For support with your project rollout, feel free to reach out to our team.
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